Lily’s Seaside at Silly Lily is a unique multi-tiered business. Worked to keep brand cohesive while developing a deeper identity. Created content, worked on art direction and photography, created websites, designed merchandise and graphics, as well as menu design and curation. Additionally worked on marketing, PR, and created 10K following within a year.

Balancing two separate accounts with different content that coordinates and reaches slightly varying demographics for a wider reach.